Product & Technical Soft Touch
Build Familiarity, Drive Engagement
A simple update from your product or technical team can open doors sales outreach never could. Yess makes it seamless to send soft-touch messages that build trust and pave the way for higher connect rates.
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Why it Matters
7x
Faster familiarity with prospects who see true value before a meeting is even proposed
4x
More engaged pipeline fueled by technical credibility instead of marketing hype
23%
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How It Works
A soft touch is the short pass that sets up the big play. With Yess, you call the plays by sending a simple product or technical update from your experts. The prospect becomes familiar with your brand and team—so when the SDR calls, the conversation feels natural.
Identify High-Value Prospects
1
Yess pinpoints who needs to hear from your product or technical team
2
Focusing on the accounts most likely to benefit
Craft Credible Updates
1
SDRs draft short, no-strings-attached messages that highlight product features, improvements, or insights
2
No hard sell
Send on Behalf of the Expert
1
Product managers or technical specialists approve in one click via Slack or email
2
Then the message goes out under their name
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Follow as Part of a Sequence
1
Once prospects have seen genuine value, your SDRs or AEs jump in with a call or second message
2
Now on much warmer ground
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